DGK & KOOL-AID® Brand Always in the MixAugust 8th, 2022 - DGK, the most iconic street skateboard and apparel brand, is about to drop the drippiest, most flavorfulcollection for the kids and the culture. DGK is proud to roll with KOOL-AID brand as DGK introduces a collection that willhave the streets drippin’ with flavor for the Fall 2022 season. The deal was brokered by Kraft Heinz’s licensing agency, BrandCentral.The Kool-Aid Man™ is committed to the culture which leads him to mix it up with the DGK crew. His flavor is put on full dis-play as he navigates the neighborhoods with his DGK family, bringing a tongue-in-cheek attitude to everyone who comesalong for the ride. This iconic adventure will be one the youth won’t soon forget, cementing the Kool-Aid Man in the heartsand minds of anyone searching for unapologetic fun.In 1927, Edwin Perkins created Kool-Aid beverage powders aimed to provide a flavorful yet affordable drink for the kids. Thegroundbreaking drink exploded in popularity due to its taste, price, and the Kool-Aid Man’s adventures. Nearly 100 yearslater, the Kool-Aid brand is stillthe go-to favorite for kids of all ages. DGK has worked with the Kool-Aid brand to put flavor in the mix for your Summer andFall.The DGK & KOOL-AID Collection consists of a full range of Softgoods, Headwear & Skateboards featuring the Kool-Aid Man.Available in stores worldwide and Dgkallday.com on August 12th, 2022.

Brand DGK

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